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While mercedes-benz, which has been in the indian market since 1995, sold 3,208 cars in 2009, bmw, which came 11 years later, sold 3,619. bmw's market share rose
consumer and quality the relation between quality and price might be seen from fig. 1.1 below: quality price fig. 1.1 in brief: higher price = higher quality
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87 neither canada nor australia is represented in the top 100 global brands, as their branding strategy is predominately national.
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Chapter-8 managing product, product lines, brands, packaging - 6 - • company's product strategy is defined along these four dimensions of product mix.
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