The practical lawyer | 25 joshua stein how to negotiate a celebrity endorsement contract. celebrity endorsements sell. your clients may, therefore, find themselves...
*faculty member, apeejay school of management, dwarka, new delhi celebrity endorsement : a strategic promotion perspective dr. puja khatri* the celebrity...
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an examination of stock market response to publicity surrounding athletic endorsers betsy drewniak st. bonaventure university jim mahar st. bonaventure university
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Celebrity advertisements: exposing a myth of advertising effectiveness ace metrix 2115 landings drive, mountain view, ca 94043 www.acemetrix.com
2002:112 shu bachelor's thesis celebrity endorsements a case study of axa and the ludmila engquist incident jan johansson, jörgen sparredal bsc and msc...
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Iii contents list of figures vii list of tables viii list of illustrations ix about the author xi foreword xiii preface xvi 1 introduction 1 lack of value creation 2
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An examination of stock market response to nascar race performance jim mahar st. bonaventure university rodney paul st. bonaventure university laurie stone
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Athlete endorsements and brand image a study of consumer attitudes toward nike in light of the brand's association with tiger woods supervisor:
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