From brand loyalty to e-loyalty: a conceptual framework

Journal of economic and social research 3(1) 2001, 43-58 from brand loyalty to e-loyalty: a conceptual framework marcel gommans*, krish s. krishnan*, & katrin...

Brand love: a conceptual framework - oxford abstracts: ...

brand love: a conceptual framework introduction researchers have found that only satisfaction is not enough to keep the customers loyal (j ones

A conceptual framework for e-banking service ...

81 business studies journal, volume 2, special issue, number 1, 2010 a conceptual framework for e-banking service quality in vietnam long pham, new...

Studying the effect of brand loyalty on customer ...

Australian journal of business and management research vol.1 no.6 [152-158] | october-2011 152 studying the effect of brand loyalty...

Statistic exploring the casual relationships between service ...

The 2 506 nd international research symposium in service management yogyakarta, indonesia, 26 - 30 july 2011 statistic exploring the casual relationships

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Journal of business studies quarterly 2012, vol. 4, no. 1, pp. 64-73 issn 2152-1034 review the impact of advertising and sale promotion on

Journal of the academy of marketing science

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The impact of brand equity on purchase intention and brand ...

Australian journal of basic and applied sciences, 5(3): 539-545, 2011 issn 1991-8178 the impact of brand equity on purchase intention and brand preference-the

Journal of the academy of marketing science - hofstra people

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What keeps the e-banking customer loyal - california state ...

Journal of electronic commerce research, vol 7, no.2, 2006 what keeps the e-banking customer loyal? a multigroup analysis of the moderating...

Application of experiential marketing strategy to identify factors ...

Application of experiential marketing strategy to identify factors affecting guests' leisure behaviour in taiwan hot-spring hotel kuo-ming lin

Customer perceived value, satisfaction, and loyalty: the role of ...

Customer perceived value, satisfaction,and loyalty: the role of switching costs zhilin yang city university of hong kong robin t.peterson new mexico state university

Impact of service quality, trust, and customer ...

Can service quality, trust, and customer satisfaction engender customers loyalty? by mohammad muzahid akbar 1 and noorjahan parvez 2...

2010:129 bachelor thesis social media and brand awareness

2010:129 bachelor thesis social media and brand awareness - a case study in the fast moving consumer goods sector maria johansson luleå university of technology

Entrepreneurship development and small scale industries - nhli

Entrepreneurship development and small scale industries course objectives: to understand the basics of managing a business and create interest among

Services marketing: people, technology, strategy 5/e - ...

Slide 2004 by christopher lovelock and jochen wirtz services marketing 5/e 1 - 1 services marketing: people, technology, strategy 5/e christopher lovelock and...

A prescriptive architecture for lectronic ommerce and igital marketing

A prescriptive architecture for lectronic ommerce and igital marketing authors: javed sikander vinod sarma microsoft corporation mindtree ltd.

Consumer choice behavior towards mobile phone ...

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Choosing the right metrics to maximize profitability and ...

Journal of retailing 85 (1, 2009) 95-111 choosing the right metrics to maximize profitability and shareholder value j. andrew petersena,∗, leigh mcalisterb...

Effect of sales promotion on consumer behavior based on culture

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Mobile marketing research: the-state-of-the-art

International journal of information management 30 (2010) 144-151 contents lists available at sciencedirect international journal of information management

The basis of market segmentation: a critical review of literature

European journal of business and management www.iiste.org issn 2222-1905 (paper) issn 2222-2839 (online)

2007:202 bachelor thesis sales promotion - ltu - luleå ...

2007:202 bachelor thesis sales promotion in a b2b setting bobby andersson aman hailemariam luleå university of technology bachelor thesis business...

Relationship marketing: understanding and implementing the concept

Aryan hellas limited ibrc athens 2005 copyright to aryan hellas limited 2 1.0. introduction marketing is the delivery of customer satisfaction at a...

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