Tuscan lifestyles: assessing customer lifetime value

Page 2 exclusive and the limited data that tuscan lifestyles has indicates high levels of customer satisfaction. nevertheless, like many other specialty catalog or...

Charlotte h. mason

... (2003), "tuscan lifestyles: assessing customer lifetime value," journal of... "customer relationship management... and strategic value. leslie morgan...

Mktg953: information- and technology-based marketing (itbm)

• case analysis: "tuscan lifestyles: targeting customers with rfm analysis";... assessing customer lifetime value" for class discussion and as individual

Customer management using probability models mba

Customer management using... which can aid in various decisions such as assessing customer lifetime value... estimating clv using aggregated data at tuscan lifestyles.

Usc marshall school of business | course syllabus ...

10/26 customer lifetime value read : customer profitability;... case : tuscan lifestyles : assessing customer lifeti me value 10/31 multi-dimensional scaling


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